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Healthier teeth and gums

Dentists advise refreshing your brush head every 3 months to ensure you get the most effective clean.

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We’ll send you 2 brush heads every 6 months. 
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Sustainable
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Sustainable Rituals

A blog about taking care of yourself and living more sustainably.

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Meet our new colour – Morning Waves

Meet our new colour – Morning Waves

Bring the spirit of the ocean into your daily rituals with our new colour: Morning Waves.
14 biggest mistakes to avoid when brushing your teeth

14 biggest mistakes to avoid when brushing your teeth

Consider this the ultimate one-stop guide to brushing your teeth properly. We'll be exploring the biggest mistakes to avoid when brushing your teeth - covering everything from correct technique, when to rinse, how much toothpaste to use, and more!
SURI - Honey we shrunk the toothbrush, and our carbon footprint!

Honey, we shrunk the toothbrush (and our carbon footprint!)

Why is our sustainable sonic toothbrush 1/3 the size of most other electric toothbrushes? 🤔 Good question. With sustainability at the heart of the SURI design ethos, we’ve...

Learn more about our Impact and Materials

Re-thinking the electric toothbrush began with re-thinking the materials used.

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