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SURI Sustainable Rituals Blog
SURI Sustainable Rituals Blog Mobile

Sustainable Rituals

A blog about taking care of yourself and living more sustainably.

Article Topic:

Six design-led travel essentials
Meet six like-minded brands that’ll make your next
trip away feel first-class. Each one with purpose
and beautiful design at their core.
Performance meets design
Science-backed supplements with style, brightly-coloured kitchenware, and the e-bike we’ll all be riding in the future. Meet five trailblazing brands challenging the status quo with their own unique approaches to bold design and uncompromising performance. 
Meet the Materials

Rethinking the electric toothbrush began with rethinking the materials.

We can only make an impact if you love using our toothbrush every single day. So we designed ours with your daily routines front and centre—taking into account functionality, durability, tactility, production methods, recycling, end-of-life, and more. All while being as light on the environment as possible. 

SURI x Vibe the Wave

3 women. 48 days. 1.5 million oar strokes. 30ft waves. 1 marlin attack. Last summer we sponsored the inspirational Vibe the Wave team as they prepared for their epic Atlantic crossing to raise awareness around ocean plastic pollution. We talked routines in the middle of the ocean, overcoming adversity, and being skewered by a hungry marlin. 

The oral care industry has a sustainability problem.
For too long the oral care industry has perpetuated a culture of disposability. It’s thought that the average person goes through around 300 toothbrushes in their lifetime.
How we recycle our plant-based heads
The vast majority of toothbrushes are difficult, or even impossible to recycle owing to the composition of different plastics and other materials involved in their construction. While a number of brands have started to offer outlets for recycling their toothbrushes, the processes are often inconvenient or not widely publicised.

Learn more about our Impact and Materials

Re-thinking the electric toothbrush began with re-thinking the materials used.

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