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Our Vision

A world where our daily rituals are in harmony with our planet.

We won't brush
the
problem aside.

But nobody can tackle a problem this big alone – meet our amazing partners.

B Corp

SURI meets the highest verified standards for social and environmental performance, transparency and accountability. We've made a legal commitment to protect people and the planet. Read more about our B Corp Certification

Climate Partner & Future+

As the most comprehensive measurement tool on the market, Future+ helps us rigorously measure (and improve) our impact across a number of verticals. We then work with Climate Partner to offset 100% of our brushes' emissions including their manufacture and transportation.

We appreciate this isn't a perfect solution, but we believe it's vitally important to measure our impact and redress the balance wherever we can. For more detailed information on our progress so far, check out our Impact Report

Our Impact

We elevate people's daily rituals with products that are beautiful, effective, and sustainable.

A toothbrush redesigned from first principles, to be more:

○ Reusable

○ Repairable

○ Recyclable

Our Impact

Materials, Science, & End of Life

Re-thinking the electric toothbrush began with re-thinking the materials used.

Our brush heads are made from plant-based corn starch and our bristles are made from castor-oil. We've designed our brush with these innovative materials because it makes them bio-based and reduces our reliance on petroleum-based plastics. Furthermore, we will recycle the heads for free in the UK and US. The body of our brush is made from aluminium which makes it long-lasting and easily recycled.

Castor Oil (Bristles)