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Easter Holiday Delivery Dates
UK Order placed Date shipped
Friday 29th Mar Tuesday 2nd Ap
Saturday 30th Mar Tuesday 2nd Apr
Sunday 31st Mar Tuesday 2nd Apr
Monday 1st Apr Tuesday 2nd Apr
US Order placed Date shipped
Friday 29th Mar Monday 1st Apr
Saturday 30th Mar Monday 1st Apr
Sunday 31st Mar Monday 1st Apr
Monday 1st Apr Tuesday 2nd Apr

Every year over 4 billion toothbrushes end up in landfill or in our oceans. That's enough to circle the globe twelve times.

And electric toothbrushes are nothing to smile about either. Decades of needless innovation, outrageously wasteful packaging, and millions more plastic components and batteries that will never be recycled.

We've taken the electric toothbrush back to first principles. Creating a design that delivers an exceptional clean for your teeth with a minimal impact on our planet.

A better clean, in every way.

We created SURI for like-minded individuals who already believe in the power of sustainable choices, and seek personal care products that are more sustainable, beautiful, and convenient alternatives.

We continually push the boundaries of what is possible and always invite honest conversation on our collective journey.

We know how far we’ve come but, perhaps more importantly, we know how far we still need to go. Join us in transforming one daily ritual at a time.

Materials, science, and end-of-life.

Re-thinking the electric toothbrush began with re-thinking the materials used.

Our brush heads are made from plant-based corn starch and our bristles are made from castor-oil. We've designed our brush with these innovative materials because it makes them bio-based and reduces our reliance on petroleum-based plastics. Furthermore, we will recycle the heads for free in the UK and US. The body of our brush is made from aluminium which makes it long-lasting and easily recycled.

Carbon Neutrality as an ethos.


We partnered with ClimatePartner to offset 100% of our brushes' emissions, including their manufacture and transportation. We are committed to reducing and offsetting our carbon footprint each year. Learn more about Climate Neutral Certified Standards here and our offset projects here.

Our partners and projects.


ClimatePartner—

Together we measure, make plans to reduce, and then offset the carbon created by each SURI product. View our carbon offsetting tracking on ClimatePartner's website here.

B Corp—

We are fully B Corp accredited as we believe business should be a force for good. Learn what it means to be a B Corp here.

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