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Level up your SURI experience.

Subscribe today and enjoy all these benefits.

Healthier teeth and gums

Dentists advise refreshing your brush head every 3 months to ensure you get the most effective clean.

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Recycling made simple

Effortlessly return your used heads to us, for free, with our prepaid mailer bag.

Letterbox-friendly delivery

Your heads fit through any postbox—so no missed deliveries or queuing at the postal depot.

How it works
We’ll send you 2 brush heads every 6 months. 
Want more? Or need them delivered more often? You can easily update your subscription as you go.
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Sustainable
Sonic Toothbrush

Plant Based Replacement Heads

Accessories

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Our Story Impact & Material Science FAQs Recycling Blog

Every year over 4 billion toothbrushes end up in landfill or in our oceans. That's enough to circle the globe twelve times.

And electric toothbrushes are nothing to smile about either. Decades of needless innovation, outrageously wasteful packaging, and millions more plastic components and batteries that will never be recycled.

We've taken the electric toothbrush back to first principles. Creating a design that delivers an exceptional clean for your teeth with a minimal impact on our planet.

A better clean, in every way.

We created SURI for like-minded individuals who already believe in the power of sustainable choices, and seek personal care products that are more sustainable, beautiful, and convenient alternatives.

We continually push the boundaries of what is possible and always invite honest conversation on our collective journey.

We know how far we’ve come but, perhaps more importantly, we know how far we still need to go. Join us in transforming one daily ritual at a time.

Materials, science, and end-of-life.

Re-thinking the electric toothbrush began with re-thinking the materials used.

Our brush heads are made from plant-based corn starch and our bristles are made from castor-oil. We've designed our brush with these innovative materials because it makes them bio-based and reduces our reliance on petroleum-based plastics. Furthermore, we will recycle the heads for free in the UK and US. The body of our brush is made from aluminium which makes it long-lasting and easily recycled.

Castor bean oil bristles
Cornstarch brush heads
Steel components
Aluminium body

Sustainability Reports


We understand the importance of sharing our journey with our stakeholders. You can find our 2022 sustainability report here, our 2023 sustainability report here, and our 2024 sustainability report here.

Our partners and projects.


ClimatePartner—

Together we measure, make plans to reduce, and then offset the carbon created by each SURI product. View our carbon offsetting tracking on ClimatePartner's website here.

B Corp—

We are fully B Corp accredited as we believe business should be a force for good. Learn what it means to be a B Corp here.

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