Sustainable Rituals
Sustainable Rituals
Every year over 4 billion toothbrushes end up in landfill or in our oceans. That's enough to circle the globe twelve times.
And electric toothbrushes are nothing to smile about either. Decades of needless innovation, outrageously wasteful packaging, and millions more plastic components and batteries that will never be recycled.
We've taken the electric toothbrush back to first principles. Creating a design that delivers an exceptional clean for your teeth with a minimal impact on our planet.
A world-class clean, made sustainable and joyful.
That's our mission.
Re-thinking the electric toothbrush began with re-thinking the materials used.
Our brush heads are made from plant-based corn starch and our bristles are made from castor-oil. We've designed our brush with these innovative materials because it makes them bio-based and reduces our reliance on petroleum-based plastics. Furthermore, we will recycle the heads for free in the UK and US. The body of our brush is made from aluminium which makes it long-lasting and easily recycled.
ClimatePartner:
Together we measure, make plans to reduce, and then offset the carbon created by each SURI product. We will soon be publishing a report with full information on our offsetting projects.
B-Corps Pending:
We are on the journey to becoming fully B-Corps accredited as we believe business should be a force for good. Learn more about B-Corps
here.
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