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Your benefits when you subscribe to heads

How it works
We’ll send you 2 brush heads every 6 months. 
Want more? Or need them delivered more often? You can easily update your subscription as you go.
Healthier teeth and gums

Dentists advise refreshing your brush head every 3 months to ensure you get the most effective clean.

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Pause, cancel or change frequency anytime.
No commitments, you’re in control.

Recycling made simple

Effortlessly return your used heads to us, for free, with our prepaid mailer bag.

Mailbox-friendly delivery

Your heads fit in any postbox—so no missed deliveries or queuing at the postal depot.

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Our award-winning sonic toothbrush combines high performance with future-focussed design to transform an uninspiring chore, into an enjoyable daily ritual.

We created SURI for like-minded individuals who already believe in the power of purpose-led design, and seek personal care products that are effective, beautiful and a joy to use everyday

We continually push the boundaries of what is possible and always invite honest conversation on our collective journey.

We know how far we’ve come but, perhaps more importantly, we know how far we still need to go. Join us in transforming one daily ritual at a time.

Materials, science, and end-of-life.

Re-thinking the electric toothbrush began with re-thinking the materials used.

Our brush heads are made from plant-based corn starch and our bristles are made from castor-oil. We've designed our brush with these innovative materials because it makes them bio-based and reduces our reliance on petroleum-based plastics. Furthermore, we will recycle the heads for free in the UK and US. The body of our brush is made from aluminium which makes it long-lasting and easily recycled.

Castor bean oil bristles
Cornstarch brush heads
Steel components
Aluminium body

Sustainability Reports


We understand the importance of sharing our journey with our stakeholders. You can find our latest 2025 Impact Report here. And previous years here: 2022, 2023, 2024.

Our partners and projects.


B Corp

We are fully B Corp accredited as we believe business should be a force for good. Learn what it means to be a B Corp here.

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The discount will be applied once you purchase a toothbrush.