Search

A world-class clean that doesn’t cost our planet.

SURI is the new, sustainable electric toothbrush. Delivering an effective clean with innovative plant-based materials.

Shop Now

Every toothbrush you’ve ever owned still exists.

Humans dispose of over 4 billion toothbrushes a year; enough to circle the earth 12 times.

Which is why we need to take toothbrush design back to first principles. If we can do our best to make each component reusable, repairable, or truly recyclable, we can do more with less.

Benefits

Slim, sonic, and sustainable never cleaned so good.

Benefits

Slim, sonic, and sustainable never cleaned so good.

Superior Clean

Powerful 33,000 sonic vibrations per minute designed with dentists to give your teeth a deep clean.

Innovative Design

Slim and durable aluminum body, one third the size of standard electric brushes, with accessories you can travel with.

Sustainable Smiles

Revolutionary plant based heads that are recycled by us, as they should be.

Our Story

At SURI (short for Sustainable Rituals) we're on a mission to create personal care products that help people live more sustainably; without compromising on quality, performance, or design.
Read more

Impact & Material Science

Inspired by nature, we seek to use innovative materials that deliver more performance with less environmental impact and waste.
Learn more
Technology

More Cleaning Power.

Patent pending 3D Wave™ bristles for optimal interdental cleaning with 33,000 sonic plaque-lifting vibrations per minute.

Try doing that manually.

Shop Now
Technology

More Thoughtfully Designed.

More
Thoughtfully
Designed.

Engineered in a modular way for function over features. We spent more time talking to dentists, so you don’t have to.

Pre-Order Now
Technology

Less Cleaning the Cleaner.

Less Cleaning
the Cleaner.

UV Light Clean + Charge Case that kills 99.9% of bacteria. Because your toothbrush should be cleaning you, not the other way round.

Pre-Order Now
Free shipping (UK/USA)
100 day money back
Free recycling
Available now!
Free shipping (UK/USA)
100 day money back
Free recycling
Available now!
Free shipping (UK/USA)
100 day money back
Free recycling
Available now!

“We are proud to be supporting the winners at the start of their journeys and look forward to seeing what we can help them achieve.”

Dominic Carter, Group Chief
Commercial Officer, News UK

Comparison

Why choose SURI?

We’re on a mission to create a brush that delivers a maximum clean with minimal impact on our planet.

Features
Other
Brands
High powered sonic clean
Dentist recommended
Recyclable plant based heads
Slim aluminium handle
Repairable design
Carbon neutral
Travel friendly
UV light clean & charge case
Fully recyclable packaging

Pre-order Now

Our first run of brushes sold out in record time and our second limited run ships June 20th - don’t miss out!

Shop Now
Shop Now

Early Product Trials

Sustainability Expert
I'm so impressed with my SURI eco brush. It looks beautiful, my mouth feels so clean after brushing, and the battery life is so long.
Kat S.
UK Dentist
You have produced a sustainable, lightweight, user-friendly toothbrush that leaves the big guys in the shade!
David L.
Consumer
Very stylish toothbrush which appears to clean teeth well while being soft on gums.
Tony W.
Dental Researcher
My teeth feel super clean after using SURI.
Damian W.
Consumer
Honestly can’t recommend the Suri toothbrush enough, it’s beautiful to look at, so slim and lightweight I enjoy brushing my teeth & genuinely feel I’m getting a much better clean that I did with my precious electric toothbrush.
Dani A.
Environmental Expert
My SURI toothbrush is good for my teeth and good for the planet!
Paul C.

Shop Now

Save 25% with our just launched price of £90 / $110

Shop Now

Search