Your benefits when you subscribe to heads

How it works

We’ll send you 2 brush heads every 6 months.  Want more? Or need them delivered more often? You can easily update your subscription as you go.

Healthier teeth and gums

Dentists advise refreshing your brush head every 3 months to ensure you get the most effective clean.

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Pause, cancel or change frequency anytime. No commitments, you’re in control.

Recycling made simple

Effortlessly return your used heads to us, for free, with our prepaid mailer bag.

Mailbox-friendly delivery

Your heads fit in any postbox—so no missed deliveries or queuing at the postal depot.

SURI Impact Report 2025

Read the report

2025 at a glance.

1—Two tons of brush heads. Turned into something new.

1—Two tons of brush heads. Turned into something new.

We collected three times more heads than in 2024 with our free returns scheme, keeping them out of landfill. Working with ReBorn, a UK-based materials studio, we recycled them into something new—minimalist soap dishes, injection moulded entirely from returned SURI brush heads.

2—Meet SURI 2.0. An icon, redefined.

2—Meet SURI 2.0. An icon, redefined.

We launched our most thoughtfully engineered brush yet. Same iconic design, powerful new feel. Over 7% lighter, re-engineered from within for easier disassembly, with future-focussed accessories and more efficient packaging.

3—We've mapped our emissions, end to end.

3—We've mapped our emissions, end to end.

We've always measured our impact, but in 2025, we completed our first full Scope 3 carbon footprint, a comprehensive baseline that gives us real clarity on where our emissions come from, and where the biggest opportunities to reduce them lie.

1—Two tons of brush heads. Turned into something new.

1—Two tons of brush heads. Turned into something new.

We collected three times more heads than in 2024 with our free returns scheme, keeping them out of landfill. Working with ReBorn, a UK-based materials studio, we recycled them into something new—minimalist soap dishes, injection moulded entirely from returned SURI brush heads.

2—Meet SURI 2.0. An icon, redefined.

2—Meet SURI 2.0. An icon, redefined.

We launched our most thoughtfully engineered brush yet. Same iconic design, powerful new feel. Over 7% lighter, re-engineered from within for easier disassembly, with future-focussed accessories and more efficient packaging.

3—We've mapped our emissions, end to end.

3—We've mapped our emissions, end to end.

We've always measured our impact, but in 2025, we completed our first full Scope 3 carbon footprint, a comprehensive baseline that gives us real clarity on where our emissions come from, and where the biggest opportunities to reduce them lie.

Read the full report

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