Search
15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

15% off

  →  

Celebrating SURI turning 2

  →  

Easter Holiday Delivery Dates
UK Order placed Date shipped
Friday 29th Mar Tuesday 2nd Ap
Saturday 30th Mar Tuesday 2nd Apr
Sunday 31st Mar Tuesday 2nd Apr
Monday 1st Apr Tuesday 2nd Apr
US Order placed Date shipped
Friday 29th Mar Monday 1st Apr
Saturday 30th Mar Monday 1st Apr
Sunday 31st Mar Monday 1st Apr
Monday 1st Apr Tuesday 2nd Apr
Meet our new colour – Morning Waves

Meet our new colour – Morning Waves

 

 

Clear, dark skies. First light on an empty beach. A slither of burnt orange blooming over the horizon. Just you and the rolling blue. Peaceful yet powerful. The gentle tide washing over your bare feet. You rest your eyes to let the cool sea spray speckle your face. 

Morning Waves

The swirling white noise of the ocean in motion, the crackle of tumbling pebbles, the soft hiss of sea foam soaking into the sand. You take a long, full breath of the morning air as the waves surge in – then let it all out as they slowly draw away.

Morning Waves

You feel awake, restored, alive. 

Bring the spirit of the ocean into your daily rituals with our new colour: Morning Waves.

  

SURI and the Ocean

 

Toothbrush washed up on a beach

SURI’s mission has always been closely linked to our oceans. We say it a lot, but billions of brushes are thrown away each year, and because the vast majority of them can’t be recycled, they end up in landfill sites or dumped into our seas.

The fact that ‘ocean plastic’ is even a turn of phrase is pretty maddening. Over 8 million tonnes of plastic waste end up in the sea every year, particularly in developing countries that often lack the infrastructure for proper waste disposal.

We designed our sustainable electric toothbrush so that it hopefully never ends up in the ocean. Whether that’s through our plant-based heads and simple, free recycling scheme, or the aluminium body that’s intentionally designed to be repaired.

With the help of Future+ and Climate Partner, we also meticulously measure and offset all of the emissions of the creation of our toothbrush. We know this isn’t a perfect solution, but we believe it’s crucial to measure our impact and redress the balance wherever we can. As part of this process, we’re working with Plastic Bank.

Plastic Bank works incredibly hard to empower vulnerable coastal communities and stop plastic from ever reaching the ocean. Local community members can exchange plastic at collection branches for life-improving benefits, such as health and life insurance, meal vouchers, and even a secure income.

So far they’ve removed over 84.7 million kg of plastic from our oceans. Find out more about their amazing work here.

Cleaner teeth. Cleaner oceans. Head over to our product pages to pick yourself up a new brush in Morning Waves.

Share This Article

Shop Now - 15% off

Fast & free shipping

Shop Now

Search

Shopping Locally?

Please select the right store: