Your SURI toothbrush was built to be as future-focussed as possible, but we also designed with performance in mind. Stripping out excess tech. Exploring new materials. Testing with dentists—and real people. Science-backed supplements with style, brightly-coloured kitchenware, and the e-bike we’ll...
The oral care industry has a sustainability problem. For too long the oral care industry has perpetuated a culture of disposability. It’s thought that the average person goes through around 300 toothbrushes in their lifetime. But the scale of the...
Five super simple ways to reduce your plastic use As the late, great Elvis Presley once sang – "A lil' more conversation a lil' less plastic". Pretty sure that was it. Don’t worry. We're not suggesting you should live like a...
14 biggest mistakes to avoid when brushing your teeth Consider this the ultimate one-stop guide to brushing your teeth properly. We'll be exploring the biggest mistakes to avoid when brushing your teeth - covering everything from correct technique, when to...
Meet the materials Rethinking the electric toothbrush began with rethinking the materials.We can only make an impact if you love using our toothbrush every single day. So we designed ours with your daily routines front and centre—taking into account functionality,...
How we recycle our plant-based heads The vast majority of toothbrushes are difficult, or even impossible to recycle owing to the composition of different plastics and other materials involved in their construction. While a number of brands have started to...
Four female-founded startups smashing it in the sustainability space. Happy International Women’s Day! To celebrate, we wanted to give an impassioned shoutout to our favourite female-founded brands! Starting with... Valentina Milanova – Daye Valentina and the team at Daye...
The inaugural blog post, let’s do this! What is SURI? SURI is on a mission to radically transform oral care for people and planet, with beautiful everyday essentials designed for life. Why a toothbrush? In an industry focussed on...
We have exciting news! SURI has partnered with the guys at 00.thestore to create an eco-conscious pop-up in central London. Astutely described as “that shop where you can find all those exciting new brands you saved on Instagram but don't...
Your SURI toothbrush is designed to go wherever your travels take you. Light, slim, with a UV-cleaning travel case, and a battery that will outlast the trip. With summer in full bloom, we’ve curated a list of six other travel essentials you...
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