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For too long the oral care industry has perpetuated a culture of disposability. It’s thought that the average person goes through around 300 toothbrushes in their lifetime.
When it came to designing our toothbrush, making it repairable was non-negotiable. We believed that less is more and were tired of the industry status quo of ‘throwaway by default’. We wanted to create the last toothbrush you’ll ever need – and this meant being able to repair it.
The vast majority of toothbrushes are difficult, or even impossible to recycle owing to the composition of different plastics and other materials involved in their construction. While a number of brands have started to offer outlets for recycling their toothbrushes, the processes are often inconvenient or not widely publicised.
E-waste is a huge challenge for manufacturers to solve, as well as consumers. It's the fastest-growing waste stream globally. We throw away more than 50 million tons every year. For context, that’s about 800 laptops every second.
Our Co-Founder, Gyve caught up with Tom and talked morning rituals, juggling the work-life balance, and tapping into the power we have to change the world.
Tom Szaky founded TerraCycle at the age of 19, fast forward 22 years later and it's now one of the largest recycling companies worldwide. They've been tackling items that nobody really wants to recycle from nappies and cigarettes to, well...
Bring the spirit of the ocean into your daily rituals with our new colour: Morning Waves.
