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We won't brush
the
problem aside.

Every year over 4 billion toothbrushes end up in landfill or in our oceans. That's enough to circle the globe twelve times.


And electric toothbrushes are nothing to smile about either. Decades of needless innovation, outrageously wasteful packaging, and millions more plastic components and batteries that will never be recycled.


We've taken the electric toothbrush back to first principles. Creating a design that delivers an exceptional clean for your teeth with a minimal impact on our planet.


A world-class clean, made sustainable and joyful.


That's our mission.

We know, we’re
not perfect.

We created SURI for like-minded individuals who already believe in the power of sustainable choices, and seek personal care products that are more sustainable, beautiful, and convenient alternatives.

We continually push the boundaries of what is possible and always invite honest conversation on our collective journey.

We know how far we’ve come but, perhaps more importantly, we know how far we still need to go. Join us in transforming one daily ritual at a time.

Our Impact

We elevate people's daily rituals with products that are beautiful, effective, and sustainable.

A toothbrush redesigned from first principles, to be more:



  • ○ Reusable

  • ○ Repairable

  • ○ Recyclable

Our Impact

Our Impact

Materials, Science, & End of Life

Re-thinking the electric toothbrush began with re-thinking the materials used.

Our brush heads are made from plant-based corn starch and our bristles are made from castor-oil. We've designed our brush with these innovative materials because it makes them bio-based and reduces our reliance on petroleum-based plastics. Furthermore, we will recycle the heads for free in the UK and US. The body of our brush is made from aluminium which makes it long-lasting and easily recycled.

Carbon Neutral as an Ethos.

We partnered with ClimatePartner to offset 100% of our brushes' emissions, including their manufacture and transportation. We are committed to reducing and offsetting our carbon footprint each year. Learn more about Climate Neutral Certified Standards here and our offset projects here.

Our Partners & Projects


ClimatePartner: Together we measure, make plans to reduce, and then offset the carbon created by each SURI product. We will soon be publishing a report with full information on our offsetting projects.

B-Corps Pending: We are on the journey to becoming fully B-Corps accredited as we believe business should be a force for good. Learn more about B-Corps here.

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Save 25% with our launch price of £90 / $99

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