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A world-class clean that doesn’t cost our planet.

SURI is the new, sustainable electric toothbrush. Delivering an effective clean with innovative plant-based materials.

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Excellent

Every toothbrush you’ve ever owned still exists.

Humans dispose of over 4 billion toothbrushes a year; enough to circle the earth 12 times.

Which is why we need to take toothbrush design back to first principles. If we can do our best to make each component reusable, repairable, or truly recyclable, we can do more with less.

Benefits

Slim, sonic, and sustainable never cleaned so good.

Benefits

Slim, sonic, and sustainable never cleaned so good.

Superior Clean

Powerful 33,000 sonic vibrations per minute designed with dentists to give your teeth a deep clean.

Innovative Design

Slim and durable aluminum body, one third the size of standard electric brushes, with accessories you can travel with.

Sustainable Smiles

Revolutionary plant based heads that are recycled by us, as they should be.

Our Story

At SURI (short for Sustainable Rituals) we're on a mission to create personal care products that help people live more sustainably; without compromising on quality, performance, or design.
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Impact & Material Science

Inspired by nature, we seek to use innovative materials that deliver more performance with less environmental impact and waste.
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Technology

More Cleaning Power.

Patent pending 3D Wave™ bristles for optimal interdental cleaning with 33,000 sonic plaque-lifting vibrations per minute.

Try doing that manually.

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Technology

More Thoughtfully Designed.

More
Thoughtfully
Designed.

Engineered in a repairable way for function over features. We've spent more time talking to dentists than developing gimmicks.

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Technology

Less Cleaning the Cleaner.

Less Cleaning
the Cleaner.

UV Light Clean + Charge Case that kills 99.9% of bacteria. Because your toothbrush should be cleaning you, not the other way round.

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Technology

More
Thoughtfully
Designed

Technology

More
Thoughtfully
Designed

More Cleaning Power.

Patent pending 3D Wave™ bristles for optimal interdental cleaning with 33,000 sonic plaque-lifting vibrations per minute.

Try doing that manually.

Modular Design.

Engineered in a repairable way for function over features. We've spent more time talking to dentists than developing gimmicks.

Less Cleaning the Cleaner.

UV Light Clean + Charge Case that kills 99.9% of bacteria. Because your toothbrush should be cleaning you, not the other way round.

Comparison

Why choose SURI?

We’re on a mission to create a brush that delivers a maximum clean with minimal impact on our planet.

Features
Other
Brands
High powered sonic clean
Dentist recommended
Recyclable plant based heads
Slim aluminium handle
Repairable design
Carbon neutral
Travel friendly
UV light clean & charge case
Fully recyclable packaging
Free shipping (UK/USA)
100 day money back
Free recycling (UK/USA)
Ships Fast Worldwide
Free shipping (UK/USA)
100 day money back
Free recycling (UK/USA)
Ships Fast Worldwide
Free shipping (UK/USA)
100 day money back
Free recycling (UK/USA)
Ships Fast Worldwide

Rated Number 1 by The Independent.

"Lined up against the other brushes we were testing, the SURI was significantly smaller, making it easier to manoeuvre in the mouth and adding to the overall portability, which is already very good thanks to a sleek UV-C Led self-cleaning case. We were also impressed with the Suri’s battery, which lasted for almost a month without a recharge."
-The Independent 2022

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Our first two runs of brushes sold out in record time and our third run has just started shipping - don’t miss out!

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Save 25% with our launch price of £90 / $99

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