SURI's Sustainable Travel Swaps There’s no escaping it, travelling abroad isn’t exactly eco-friendly. But we’re not here to wag fingers. Your globetrotting endeavours alone are not responsible for climate change, and we’re big believers in the power of making small...
Brushing your teeth reduces anxiety? We’ve all been there. Early morning, eyes barely open, full autopilot mode. Toothbrush in one hand, phone in the other, scrolling absentmindedly. All the while, staring into the mirror trying to work out how...
Your SURI toothbrush was built to be sustainable, but we also designed with performance in mind. Stripping out excess tech. Exploring new materials. Testing with dentists—and real people. Science-backed supplements with style, brightly-coloured kitchenware, and the e-bike we’ll all be...
The oral care industry has a sustainability problem. For too long the oral care industry has perpetuated a culture of disposability. It’s thought that the average person goes through around 300 toothbrushes in their lifetime. But the scale of the...
Clean up the Ocean this Black Friday Ahh Black Friday. Is there a more divisive date in the holiday calendar? It’s a heady mix of dubiously generous discounts (we’re looking at you, big faceless toothbrush brands!), daring PR stunts and...
Five super simple ways to reduce your plastic use As the late, great Elvis Presley once sang – "A lil' more conversation a lil' less plastic". Pretty sure that was it. Don’t worry. We're not suggesting you should live like a...
14 biggest mistakes to avoid when brushing your teeth Consider this the ultimate one-stop guide to brushing your teeth properly. We'll be exploring the biggest mistakes to avoid when brushing your teeth - covering everything from correct technique, when to...
Meet the materials Rethinking the electric toothbrush began with rethinking the materials.We can only make an impact if you love using our toothbrush every single day. So we designed ours with your daily routines front and centre—taking into account functionality,...
How we repair our brushes When it came to designing our toothbrush, making it repairable was non-negotiable. We believed that less is more and were tired of the industry status quo of ‘throwaway by default’. We wanted to create the...
How we recycle our plant-based heads The vast majority of toothbrushes are difficult, or even impossible to recycle owing to the composition of different plastics and other materials involved in their construction. While a number of brands have started to...