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Your benefits when you subscribe to heads

How it works
We’ll send you 2 brush heads every 6 months. 
Want more? Or need them delivered more often? You can easily update your subscription as you go.
Healthier teeth and gums

Dentists advise refreshing your brush head every 3 months to ensure you get the most effective clean.

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Pause, cancel or change frequency anytime.
No commitments, you’re in control.

Recycling made simple

Effortlessly return your used heads to us, for free, with our prepaid mailer bag.

Mailbox-friendly delivery

Your heads fit in any postbox—so no missed deliveries or queuing at the postal depot.

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Designed in London.
Available in Target.

SURI Now in store.

Designed in London.
Available in Target.

Trusted for performance, loved for its design.

SURI is now available in select stores nationwide in the US.

Find your nearest Target

WHY SURI?

Feel the difference
every morning.

An award-winning, dentist-designed clean that's powerful, gentle and effortlessly consistent.

Clinically proven to remove 100% more plaque*

TouchSense™ pressure sensor protects gums

One charge, over 4 weeks of battery life

Recyclable plant-based heads

Durable aluminum body, built to last

Find SURI in Target
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Find SURI at a Target near you

Use our store locator to find your nearest stockist.

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You've got questions

We've got answers

Overnight charging will give the brush 1+ month of power before needing a recharge.
No, it vibrates side to side—33,000 times a minute. SURI toothbrushes use sonic cleaning technology to lift plaque off your teeth, which is different to rotating or round-headed brushes. 



Both types of head are recommended by dentists and SURI is clinically tested to remove 100% more plaque after the first use, and deliver 4x healthier gums in just two weeks.*
Yes—our Touchsense™ intuitive pressure sensor uses haptic feedback to encourage better brushing technique overall.

We also have two gentle (but powerful) brushing modes and medium/soft bristles which provide an effective clean without being harsh on gums or tooth enamel.
Our plant-based heads last up to 3 months and we recommend changing them every 2-3 months to keep them performing their best.
We are currently based in the UK and USA but we ship our brushes worldwide. We offer free recycling in the UK and USA and also cover import fees on orders to the EU.

For more information please see our Orders, Shipping & Delivery FAQs.

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You complimentary wash bag has been added to the cart.

The discount will be applied once you purchase a toothbrush.